Triggers – Marshall Goldsmith

DATE: APR/2017

OUTLINE: The authors guide to creating behaviour and habits that last.

REVIEW: This boo is not the book I thought it would be. Industries such as aviation professionals use ‘trigger’ events to stimulate thoughts, behaviours or procedures so that you don’t forget a checklist or an action that is vital for the safety of the aircraft. This book is not based on that. Instead it looks at some behaviours that affect business and the external factors that trigger those behaviours. The author then discusses how you can change the reactions that you might have to a stimulus. It really doesn’t focus much on triggered but more on the authors success in a career where he helps business people change their reaction all behaviour. Perhaps the book should be called ‘Change’ instead?

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