OUTLINE: How people have created a following tribe and why.
Middle managers fear change and use there role to cut costs and improve statistics. Leaders, true leaders will take a tribe of people and get them to go above and beyond because they believe in the leaders idea or concept. Monetisation is usually just a bi-product of their success and not the initial aim. Tribes will normally go out of their way to spread your message and they do it for free because they believe in the cause.