Malcom Gladwell – Tipping Point

DATE: JAN 2017

OUTLINE:  Crossing that invisible line between quitting and winning. When, where, why and how does it happen?


What an Author! This author can captivate you in his documentary style writing as he explains phenomenon a that are, seemingly, unnatural. In this title he looks at the invisible line that one has to cross, but can not see, that will see your efforts rewarded and the benefit start to role in. Business owners who are on the verge of giving up may also be on the verge of breaking through but that just can not see, sometimes, this invisible tipping point. If you could see or quantify the ‘tipping point’ motivation would never be an issue. There are case studies where some have given up and where some have pushed through and won. A great read.

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