OUTLINE: In a world of imitations, moc-ups and copies, zero to one highlights the significance of actually being the first.
The author looks at a few of the companies he started as case studies including PAYAL and co-founding SPACE X. This is essentially a do’s and don’t’s guide to starting up a company/business or movement when your acting as a lone entrepreneur. There are discussions around how to formate a company, the importance of clearly defined roles and who to look for when you are recruiting. This book is probably best placed in the hands of someone who has a clear passion and vision for a product, or service, and needs some advice on the first steps of launching and distribution.