OUTLINE: A guide to creating rich content that builds traffic to your blog site and then in turn generates profit.
The author assumes in this book that you are pretty much starting out on your blogging career and states you only need to be able to write an email and use the Internet as a prerequisite for his advice. There are some good pointers on here that suggest specific blog sites to employ depending on the nature of your blog intentions and wether or not you wish to monetise on it. A lot of the advice is common sense rather than sage but his points about writing on a topic that you are passionate about is well grounded. Passion on a subject will lead to decent content writing, combine that with the authors suggestions on organisation and consistency, and you’ll soon have a following that you can grow, again with tips from the book.