Some good tips in this book of how to hold and control the room when you are pitching an idea. Some practical examples of concepts like ‘framing’ and how you can influence the development of a pitch in progress even if it’s not going your way. The author covers the acronym STRONG which is akin to the STAR acronym that is commonly used for interviews. I would certainly recommend this book if you are going to pitch something and I will read it again in preparation for such an event when I need to do so. Probably along with the book ‘Influence’.